you deserve a business that makes you money AND makes you happy!

May I offer you a cup of coffee while you watch The Woman Up Project video, above? ​That video gives me goose bumps every time I watch it, and I created it!

If you have a pair of X chromosomes and an unshakable desire to be the boss of your life as well as your business, you're in excellent company here.

The Woman UP Project was founded by Lin Eleoff (that's me in the photo below, having my favorite latté -- skim milk, a pump (or two) of caramel, and some extra foamy goodness. Ohhhhhhhh, myyyyyyyyyyy, happyyyyyyy entrepreneurial life!).

I created The Woman UP Project, affectionately referred to as TWUP, because it became painfully clear to me that too many online marketers were telling women like you and me to think like a man, sell like a man, do business like a man. 

To essentially "grow a pair."

gutsy glorious business woman

Um, no. We'd have to have a Y chromosome to be able to do that. 

Besides, I want to think like a woman, sell like a woman, and do business like a woman. Because, well, I AM A WOMAN.

I don't want to grow a pair. 

I'm giggling as I write this. I realize that, on paper, I could come off as one those "angry feminists." 

Truth is, I am a gutsy feminist who absolutely loves the men in her life, but doesn't want to be like them.

If this new definition of feminist (and by "new" I mean "my") is aligned with yours, I'm delighted.

If it's not, I still adore you... just because you have a mind of your own.

More coffee?

gutsy glorious business woman

Let's build You A Business

Starting my own business has been one of the most exciting, rewarding, exhilarating experiences of my life.

Want some of that?

If you're at a crossroads in your life; or if you feel a deep longing to build something meaningful and fulfilling... something that will become your legacy... can you really afford to wait one more day? 

C'mon.

THIS is your time. 

To fall back in love with your life.

To make YOU your number 1 project. 

Because the last thing you ever want to feel at the end of your life is regret because you didn't have the guts to go after your heart's desires.

That is one thing I want to avoid at all costs. 

If you've got the guts to start your own business, and you've got a pair of X chromosomes, then you've landed in the right place.

We are unapologetically a "girls only" club.

(Sorry boys. Wait, did I just apologize? Strike that.)

And with the launch of TWUP University, we're building online businesses at the speed of badass. Which means we don't have time to mix business with energy-zapping drama and emotion. We leave that for when we're binge-watching a good series on Netflix.  

Join The TWUP Community

First, be sure to join our Facebook group.

Also, check out my bestselling book, Gutsy Glorious Life Coach, available on Amazon. In it I talk about all the steps it takes to build an online business. You can download a free copy of the checklist that made the book famous HERE.

And hot off the presses (and free for a limited time), Gutsy Glorious Business Woman

There's also a TWUP PODCAST.

Our mission here at The Woman UP Project is pretty straight forward: to offer concrete information and a boatload of support for women who are ready to take radical responsibility when it comes to the business of being a business woman.

About The Woman UP Project
TWUP University
Preview copy

About TWUP's Founder

Lin Eleoff began her entrepreneurial journey with a virtual law office. Recognizing a need for entrepreneurs to cover their "assets" online, she founded CoverYourAssetsOnline.com, featuring her popular DIY Legal Toolkit.  


The award-winning television news reporter and anchor, originally from Toronto, lives in New England with her husband, their four children, and a good/bad dog named Chewy.